He admits that he is tempted to use fur, and won't rule out sheepskin in his upcoming collection.

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Mr. Noseworthy of Fur Harvesters says he doesn't expect the muskrat-belly market to collapse disastrously.

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Once the artisans explain that they don't need to skin a dog to get its fur, most shoppers visibly relax.

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It all seemed demure, thanks to a below-the-knee hem and fur hooded goatskin sweatshirts that didn't seem out of place after the blizzard.

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The genesis of the company came from Hilgart's own desire for a stylish winter coat that wasn't "accidentally vegan" because it used substitutes for wool, fur or leather to drive down costs.

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Most of her clients, including actresses Alicia Silverstone and Pamela Anderson, were happy for Brough, a vegan who doesn't eat or use products made with animal meat or by-products, to dress them in fake leather and fur apparel.

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