"When you're in theater, when you have to be on Broadway for a performance, you can't be stuck in traffic, " said Ms. Molaskey.

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"If Susie didn't think you were funny, she had no use for them, " Ms. Behar remembered.

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"It's no different than when you go hire someone to work for you, " says Ms. Mott, who hasn't invested through AngelList.

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What a doodle can do for a brand, well "you can't possibly quantify it, " says Ms. Garten says.

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Ms. DUNHAM: Grief is personal and you can't say what's right for you is wrong from somebody else and that everybody has to do it their own way.

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