The then-record of 20 in a row had been set by Milwaukee less than a year earlier, the Knicks had won 18 in a row a couple of years before that, and there just wasn't the fascination with a feat that didn't seem as extraordinary at the time.

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But it hasn't diminished the fascination with the team.

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But he doesn't get the fascination with caviar.

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The fascination hasn't stopped.

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And it isn't just the little guys who like to capitalize on our fascination.

FORBES