It doesn't have any experimental drugs that look likely to catch fire, and Big Pharma is barging into the oncology space in a big way.

FORBES: Genentech, Werewolves And Garlic

That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn't mean that mistakes play a trivial role.

WSJ: Are Smart Gadgets Making Us Dumb?

T-Mobile has been pretty experimental and innovative: It has experimented with newer technologies such as UMA, built its own handsets and has generally been a more consumer-centric company.

FORBES: AT&T and T-Mobile Merger: Do Enterprises Win?

"We certainly won't be looking at it as an experimental side, " he said.

BBC: Ashton determined to make amends

If an experimental product just didn't feel right to use, or didn't look good, Jobs would kill it off.

WSJ: Sam Maloof | The House That Sam Built | Comfort and Joy | By Jeremy Hildreth

The shop was pursuing an experimental cancer therapy that many experts said couldn't possibly work.

FORBES: Targeting Tumors

Beyond Sibelius, though, Finnish music still isn't well known, but there's a lot going on, with a restless, experimental attitude.

NPR: The Sounds of Finnish Musical Experiments