No matter how many times Google chants its "Don't be evil" mantra, its critics just won't disappear.
"Don't be evil" is Google 's mantra, and that can mean different things in different countries.
The "Don't be evil" mantra, which informed the 2004 IPO, fit right into the product purity.
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He consults for free with companies like Google, which he hopes will stick to its "don't be evil" credo.
Google, whose unofficial motto is "Don't Be Evil, " says that any efforts to raise awareness about these problems could only help.
The search giant has long been the darling of the technorati, widely admired for its geek-friendly culture and "don't be evil" credo.
Speaking at Google's own Big Tent event in Hertfordshire, he said the US company's employees expected it to do the "right thing", as its motto was "Don't be evil".
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Despite its "don't be evil" mantra, the company has dropped off the list of the 20 most trusted companies in America, according to data released Monday by the privacy-focused Ponemon Institute.
Greg Sterling, a search market analyst with Sterling Market Intelligence, says that's an example of how Google's "Don't be evil" motto has become an invitation to negative press, regardless of how it behaves compared with its competitors.
If you're taking a taxi in Chile or New Zealand, for example, the driver won't give you the evil eye if you don't tip -- it's not expected.
If Drudge was gossipy, he was no more so than Walter Winchell had been in the 1930s and '40s--and hadn't Winchell grasped the evil of Hitler far quicker than the reigning grandee of American journalism, Walter Lippmann?
Or, to put it another way, if only evil weren't so much more fun.
That "see no evil" answer isn't likely to please movie studios and other copyright holders.
In the end, it doesn't really matter whether the mirror was evil or if their stories were even mildly believable.
"I had lawyer friends in my church, and we talked about the missionaries who saw evil around them but couldn't do anything, " he says.
People do remember of course 1996 when Mr Aldrich was abducted and murdered by terrorists so there are people of such evil intent and we can't under-estimate that but we have no intelligence that would substantiate the report that's in today's newspaper in that regard.
Now we hate all the feet dragging by cable operators in the US as much as the next, and wish the FCC would enforce the Telecommunications Act of 1996 already, but that doesn't mean that everything big cable does is evil, or that the FCC is useless.
But gasoline taxes, some Republican officials say, are a lesser evil because the money traditionally doesn't wind up in general spending, but rather in building infrastructure, which helps boost economic development.
Maybe it's less that people see Facebook as evil and more that the site just isn't as cool as it used to be -- partly because it's so popular and also because it's not the new kid on the block anymore.
Third, teach him that the world's problems aren't as simple as us-versus-them, good-versus-evil.
Democrats didn't urge him to drop out even after the usually see-no-evil Senate Ethics Committee sharply reprimanded him in July.
Perhaps, but watching closely my more spontaneous reactions and half-conscious thoughts, I can't help thinking that I too have a share in the part of human nature that is inclining towards evil.
Presumably they were wary of messing with a solid gold classic, but while "Oz" does present a wide target for critics, they shouldn't have worried: Director Sam Raimi ("The Amazing Spider-Man, " "The Evil Dead") takes care to honor the original in spirit and in style.
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So I rather suspect that the unanimous choice of individuals not to do evil in the name of "It's just my job, and if I don't do it, someone will" contributed heavily to its demise.
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