But cosmetic changes to the brand won't solve deeper issues at Citi--namely a cost base that is growing faster than the rate of revenue growth.
The first step is to make sure you don't dig the hole deeper.
Financial advisers recommend that students who are at risk of defaulting on their federal loans should first consider alternative options that won't dig them into a deeper hole.
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The bottom line, though, is that people shouldn't blame their allergies for deeper emotional issues, says Dr. Michael Silverman, assistant professor of psychiatry at Mount Sinai School of Medicine in New York.
However, that's not to say she doesn't want people to look for deeper meaning behind her songs.
It is understandable that these deeper reforms haven't yet been pursued.
The answer I hear quite often -- "greed" -- may be accurate enough, but it doesn't go very far toward unveiling the deeper mysteries of the process.
"That beggars belief to me that no one turns round and says enough's enough, stop getting deeper, you can't even pay back what you've got already, " Mr Colbourne says.
The FBI receives thousands of such requests from foreign agencies and unless it finds cause for deeper investigation, agents aren't authorized to conduct surveillance or otherwise track people, the official said.
Will Cain, writer for TheBlaze.com, told me on CNN's "Reliable Sources" that the media have been "intellectually neutered" because "we don't hire people who are capable of looking deeper into the issues, " preferring former political strategists and reporters.
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But that confidence won't be long-lasting unless we resolve some deeper issues.
There may be deeper reasons why more people aren't switching.
Mr. Vice President, on the surface, we don't share a common ancestry, but on a deeper level we do share a common story, an American story, of achieving our dreams thanks to the sacrifice of our immigrant forebears.
Digging deeper into why 47% don't pay federal income tax, what we find are many former taxpayers: Twenty-two percent are the elderly, living mostly on Social Security, a benefit they got by working and paying payroll taxes.
The countries that export cotton are getting less revenue and getting deeper into debt and farmers individually can't afford basic things like health care and even food in some cases.
Angel investors aren't always a good fit and may not be eager to dig deeper into their pockets.
"I wanted extra content that wasn't extraneous or supplemental to the book, but that allowed readers to go deeper into the characters' experience, " she said.
So when my brothers come into town to attend the funeral, we find out that that wasn't the case and we have to dig, dig further and further and deeper and deeper.
However, we haven't heard much since January from Motorola when it comes to its household system, so it wouldn't surprise us if the Google-owned manufacturer has a refreshed, possibly deeper system to show us this time.
The deeper concern is the continuing decline in the share of Americans who aren't working or even looking for work.
To get around the problem of tomatoes that aren't ripened in the sun, one chef in Cadiz roasts his tomatoes to access a deeper flavor.
" While Sprint and T-Mobile would certainly take issue with that statement, Shammo then dug the hole deeper by saying, "That whole unlimited thing, I think, is going by the wayside.
ENGADGET: Verizon CFO buries his head in the sand, claims unlimited data is 'going by the wayside'
In our hearts we know we need a change in our educational system that goes deeper than new reading programs or smaller class sizes, but we can't imagine what that should look like or how it should work, and frankly, we're scared.
To say we were smarter somehow, or more strategic, social or creative raises a deeper question: Why did we develop those gifts at all when they didn't?
"BBM is the quick, easy way to stay connected to the people that matter to you, and with today's announcement we're expanding the capabilities of the service for deeper social engagement and even greater collaboration, beginning with voice functionality, " said T.
ENGADGET: BBM 7 beta is open now, adds Voice feature for free calls over WiFi
If you don't have the time to do that every day, "go with a glass in a deeper color like purple or black, " he says.
WSJ: Jeff Leatham on the Secrets to Picking Blooms to Make the Room
The SEC hasn't indicated if Ms. White will recuse herself from enforcement actions or rule-making procedures tied to companies deeper in her past.
But to really make things clear--and to give everyone confidence that drug companies aren't trying to pay off their critics or rig the regulatory process--maybe it's time for deeper disclosure.
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