He consults for free with companies like Google, which he hopes will stick to its "don't be evil" credo.

FORBES: Focus

The search giant has long been the darling of the technorati, widely admired for its geek-friendly culture and "don't be evil" credo.

FORBES: Ten Must-Read Tech Stories

Another Fulton credo: Don't hesitate to stiff investors.

FORBES: The Love Boat

His kitchen credo is: Choose the best elements available and don't be afraid to be playful.

WSJ: Paul Kahan's Apple Salad With Chicories, Pecans & Gorgonzola | Slow Food Fast