That's why this season the Tiffany network actively pursued the one thing it didn't have: buzz.
The name didn't generate much buzz among the Americans and their guests.
Barack Obama's campaign wasn't behind the video, but the buzz probably didn't hurt the Illinois senator's presidential bid.
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But as the show winds down today, the biggest buzz isn't about a game.
But both sides say talks haven't progressed despite the media buzz over Mr. Lin.
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At the same time, early positive buzz doesn't always translate to box-office success.
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They saw Facebook and Twitter light up and they decided to see if they could create a T-shirt around the buzz.
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The commission alleged, among other things, that users who agreed to join Buzz weren't adequately informed that the identity of the people they emailed most frequently would be visible to others by default.
"The season isn't over, " Marquette coach Buzz Williams said.
And yet women with careers aren't the only ones getting a bigger buzz than ever before.
One prospective juror said she couldn't believe the young man with the buzz cut and blue oxford shirt could be a terrorist bomber.
Privately, senior executives at Facebook worry more about the growth of Android than they do Google's overt social endeavors, like the failed Google Wave communications platform or the Twitter-like Google Buzz (which doesn't have much).
Though some developers still release apps in hopes that their merits alone will propel them up the app-store charts, "app launches are clearly becoming more important, and a positive launch is crucial to gaining those early users, " said Jack Kent, an analyst with research firm IHS. But Mr. Kent said the buzz around a launch doesn't determine its success.
"There's a buzz about it that you just don't get anywhere else, " said McGuinness.
The company doesn't exhibit at Mobile World Congress, preferring to create buzz around its own events.
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User-generated content keeps players engaged with the game even while they aren't playing it and also attracts new users from the buzz generated around this content.
When Tori Amos sat down at her piano for the 1991 Montreux Jazz Festival, she didn't have a record to promote, or even any buzz to her name.
And though 2007's "No Country for Old Men" didn't win the festival's big prize, the buzz surrounding the film after its Cannes showing was instrumental in carrying it to a best picture win at the Oscars.
Despite the buzz the company has generated, VMware didn't invent virtualization, a class of software that makes better use of the processing power inside computer servers.
Even if buzz.com is a success, it won't replace Yellow Pages.
Why wouldn't a company like eBay want to buy a business with huge buzz, that's cheap to operate and could expand to a significant revenue stream?
But that's kind of the context in which this discussion was being had, because it was so much a buzz saw in New York that this plan couldn't go forward despite the fact that he seems to be in a very strong position.
And certainly there's a lot to be said for the sort of pre-show buzz such campaigns can elicit -- there weren't too many projects that we were more excited to play around with in the lead up to the show than the Oculus Rift.
And in spite of the buzz on Capitol Hill about reforming earmark spending, don't expect it to stop anytime soon.
Living with a constant anxiety buzz crosses the line into a disorder when people can't turn it off, or when it interferes with functioning.
That said, I never really get a buzz from betting, even if I win, which isn't often.
Ms. IVEREM: I think she may have the edge only because of the Golden Globe already, and there is this buzz that's building around her nomination that I don't hear for the other actresses, and maybe my hearing is subjective and - but you know, the thing I love about the nomination is that, you know, she's had a chance to, you know, show who she really is as an actress.
Onto the scene comes Buzz Lightyear, an astro-adventurer with a laser who doesn't even realize he's a plaything.
But it isn't simply the details of getting--and staying--together that garner big buzz.
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