But he doesn't mention Aurora's bankruptcy that year, or the fraud allegations that Duke Energy pursued against Aurora until settling the case on undisclosed terms in 2003.

FORBES: Magazine Article

Aurora wasn't an isolated event.

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Despite the new tack, "The Watch" never fully shook the association with the Trayvon Martin scandal, and the Aurora shootings haven't helped in that department.

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In the past, McLaughlin has told Forbes he didn't have to disclose the bankruptcy of Aurora, a company he founded and ran for eight years, because he resigned shortly before the bankruptcy.

FORBES: Magazine Article

This social-media blackout after a mass shooting is not unprecedented for the NRA. The gun lobby didn't tweet for 10 days last July following the fatal shooting of 12 people in an Aurora, Colorado, movie theater.

CNN: After Newtown, the NRA goes silent