And, although the downtown installation has an old-fashioned aura that couldn't be further from the sophisticated Park Avenue display, both projects alter the spectator's normal perspective on a well-known neighborhood.

WSJ: Public Arts Projects Twist the City's Skyline

The aura surrounding things Indian haven't been this cool since the Beatles were sitting at the feet of the Maharishi Yogi.

CNN: Once Again, With Attitude

The point is this: The airlines don't seem to take the danger seriously either, infusing the whole business with an aura of rubbish.

ENGADGET: Editorial: Devices on planes -- either enforce the rules or change them

The PR1, for instance, had a motor from an Aura Interactor embedded on the back, but Luckey found the force feedback too painful, and didn't carry the tweak over to future models.

ENGADGET: Oculus' Palmer Luckey and Nate Mitchell on the past, present and future of the Rift