Romney should recognize that running for president is more like a tattoo than an Etch A Sketch: The image you create will stick on you, and you can't just shake it off.
T-Mobile wants to shake it up, do some innovation, and not be seen as a me-too network.
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Likewise, while I find iOS 6 perfectly usable for daily use (especially for games and music), it hasn't seen enough of a shake-up to give Android loyalists many second thoughts.
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It even has security-cleared staff, including some from the British agency, to shake down the gear and ensure it can't be exploited by spooks or crooks.
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The 23-year-old DJ released "Harlem Shake" last May, but it wasn't until Feb. 2 that the first video emerged featuring a silly dance to the song. (A YouTube denizen known as Filthy Frank gets that credit.) A version by a crew of Australian skateboarders established the jump-cut blueprint, and an entry by employees of Maker Studios, a digital media company, inspired other office imitators.
The team management might just have reasoned that if they were going to shake thing up, now wasn't a bad time to do it, with little to lose after their thrashings in the first two games of the series.
John McCain is hoping that after two decades of elections dominated by aristocrats -- the first election in 28 years without a Bush or a Clinton on either ticket -- America is ready for a shake-up, but the establishment doesn't think an outsider could ever handle it -- and shouldn't be given the chance to try.
"It hasn't been as severe as it was two years ago, it's just been hard to shake off, " he said.
The Republican presidential candidates are looking at a couple of men who may shake things up for the three frontrunners and the gang of seven who can't seem to make it out of single digits in the recent polls.
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