She had a T-shirt design created, started a Facebook page, and " band-ing together for Joplin High School band" was born.

CNN: Helping bring the music back to Joplin

An ongoing t-shirt design contest, it encourages its community to not only design t-shirts but also help vote on which ones should get printed and sold.

FORBES: A Key Ingredient to Successful Movement Marketing

Threadless, the T-shirt e-commerce site and community of artists who design them, is looking at the storefront option as well.

FORBES: Will Amazon Get Physical?

Lang Lang, whose everyday outfit is a black T-shirt, a silvery Versace jacket, jeans, and sneakers of his own design, will be a ubiquitous Olympic presence.

NEWYORKER: The Olympian