It bases such decisions on data collected with a point-of-sale system connected to every cash register.

FORBES: Magazine Article

It analyzed the largest bank holding companies in terms of total assets according to the National Information Center, a repository of financial data and institution characteristics collected by the Federal Reserve System.

FORBES: The 15 Best-Paying Big Banks

We only assessed the 20 largest bank holding companies in terms of total assets, as of December 2012, according to the National Information Center, a repository of financial data and institution characteristics collected by the Federal Reserve System.

FORBES: The Big Banks Hiring The Most Right Now

It asks Google to share what kind of data it currently collects and explain how information collected under the newly announced system will be used.

CNN: Google seeks to clarify new privacy policy