Another entrant, Jolla, says its 'Sailfish' platform is a second-generation operating system like BlackBerry's BB10 and is easy to use because it has a gesture-based user interface and is designed to avoid patent litigation.

WSJ: The Quest for a Third Mobile Platform

Thanks to that and Advair's nifty delivery system--a plastic purple puck that is easy to use--the drug has moved far beyond a narrow audience of severe asthma patients to reach those with mild cases and nonasthmatics who simply have a bad bronchial cough.

FORBES: Trouble Breathing

Now work is being carried out to improve the system's detection rate and to make the whole system easy to use.

BBC: NEWS | Technology | Shoeprint analysis to fight crime

The easy approach is to use ABC software in conjunction with a company's existing accounting system.

ECONOMIST: Idea

"The recent additions to the Nikon 1 System, including the new V2, demonstrate Nikon's dedication to delivering a camera system that meets the needs of creative and expressive consumers looking for an easy-to-use camera that is portable enough to take on any life adventure, " said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience.

ENGADGET: Nikon 1 V2 unveiled: 14.2 megapixel ILC shoots 15fps stills for $899.95 in November