"Historically it's always been American boybands who have led the way, going back to the end of the 80s and the early 90s with the likes of New Edition, New Kids On The Block, BackStreet Boys and N-Sync, " said Mr Williams.

BBC: One Direction top US album charts

That's where I see a T-shirt, folded in a pile, with a brash, block-lettered phrase that is so mystifying and out-of-sync with the concerned image a nervous NFL is trying to present right now, that at first I double-take.

WSJ: At NFL Shop at Draft, a Rough Find