"The consumer is the last to convert, " says Charles Jerabek, chief executive of Osram Sylvania, Siemens' North American lighting division.

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At Osram Sylvania labs in Danvers, Mass. researchers are experimenting with blankets woven with LEDs to treat babies with severe jaundice.

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He took a bus to Racing for Recovery's office in Sylvania, Ohio.

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Havells, an electronics and consumer-goods outfit, bought Sylvania, headquartered in Frankfurt, in 2007, but by 2008 its London bankers threatened to pull the plug.

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Siemens (nyse: SI - news - people ) is a major non-pure play, owning LED powerhouses Osram Opto Semiconductors and Osram Sylvania.

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On Friday, Samsung LED filed its complaint with the US International Trade Commission (ITC) against Osram and its units Osram Opto Semiconductors and Osram Sylvania Inc.

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Broad hilltops and mountain peaks surround the Sylvania campus where PCC student Jessica Hutchins says there is not enough talk about the environment from presidential hopefuls.

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Starting this fall Sylvania plans a blitz of in-store displays, as well as TV and print ads and joint programs with Energy Star, which is a collaboration between the EPA and the Department of Energy.

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