And when you see how dead FourSquare is during SXSW Music once the geeks leave, you can see the difficulties the company has.
FORBES: Do You Want To Know My Killer App For Mobile From SXSW Interactive?
The invitation to participate in NPR's early-evening meet-and-greet at this year's SXSW music festival came too late for me to find a reasonably priced non-stop flight into Austin.
More importantly, I hung around for SXSW Music.
FORBES: Do You Want To Know My Killer App For Mobile From SXSW Interactive?
Killer Crossover When I first started going to SXSW, you could always sense a big change midweek when SXSW Interactive would give way to SXSW Music: The digital geeks with their glasses and BlackBerries would make way for the music geeks with their glasses and cigarettes.
Started in 1987 as a local music show, SXSW has grown into an amazing conglomeration of music, film and interactive shows alongside conferences that run the gamut from gaming to design to TED-like talks.
FORBES: Your Guide to Coachella and Upcoming Music Festivals
In 25 years, SXSW has mushroomed from a tiny music festival run by the local alt-weekly to a ten-day extravaganza attended by some 49, 000 people that, together with spring-break traffic, causes unholy traffic jams on Interstate 35 into and out of Austin (and has turned those same editors into decidedly wealthy entrepreneurs).
If you want to get to know some of the bands playing the conference, SXSW has made available over 7 gig of music from participating artists.
FORBES: How To Enjoy The SXSW Music Conference When You're Not There
On the horizon are CES, which continues to reign supreme for consumer tech and electronics buffs, and South By Southwest (SXSW), which does the same for interactive, music and film aficionados.
This past weekend the South By Southwest (SXSW) festival came to a close, capping off almost two weeks of presentations, music, film, comedy and exhibits for the tens of thousands of people attending, not to mention the hundreds of small and large companies participating.
And those also holding badges for the music portion of the festival can find themselves rocking until dawn, literally--although to date, SXSW has yet to market an antihangover app.
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