Talks had apparently been going on for a while to start a Blyk-branded Dutch MVNO, but to better align with its revised business strategy, the company is switching up its strategy and working with Vodafone to use its existing infrastructure exclusively.

ENGADGET: Blyk hooks up with Vodafone in Holland Mobile

In a bit of spin, Coca-Cola eventually claimed that both formulas actually increased their share of the cola market, and some conspiracy theorists even insinuated that this was actually a brilliant, secret strategy intended to regain loyalty of Coca Cola drinks that have been switching to Pepsi.

FORBES: Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius