The Vendor Relationship Management (VRM) community could bring another shift as start-ups begin invading this space, switching the emphasis to managing personal data assets on behalf of users.

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However, Google has the majority market share in internet searches and its foray into the travel space might lead to its dedicated user base switching over from competing sites such as Kayak.

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The Obama Administration would support a range of approaches to addressing this issue, including narrow legislative fixes in the telecommunications space that make it clear: neither criminal law nor technological locks should prevent consumers from switching carriers when they are no longer bound by a service agreement or other obligation.

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