Merrill copes by switching many clients to fee-based accounts, making its revenue a function of assets rather than of trading volume.

FORBES: No Thain, No Gain

That outlay - made by then manager Jimmy Nicholl - was the only transfer fee Lennon commanded despite switching clubs a further six times over the next 15 years.

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If fee hikes lead you to consider switching banks or account types, here are a few things to consider.

FORBES: Banking

Some providers will charge an initial fee, some will not, and others charge for switching investments.

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So, if you are already paying someone (like a financial planner) a fee to pick funds and securities for you, consider switching to Fidelity and using this product.

FORBES: Fidelity's Giant Loss Harvesting Tax Dodge

The British Bankers' Association says that switching is "easy" and, if customers stay in credit, it is fee-free.

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