Make iCloud work seamlessly and easily so we store all of our important stuff (media, photos, videos) in iCloud and make switching costs very high. (iCloud now has 250M users.) Keep adding features to iMessage and promote iWorks to work with Microsoft Office so no one has a reason to switch to a Microsoft Surface.

FORBES: Three Things Apple Must Do to Regain Its Momentum

Moya's defeat came after a hard-fought contest but Grosjean won only three games as he struggled to switch from the faster grass surface on which he reached the semi-finals at the All England Club earlier this month.

BBC: Seeds fall in Germany

It gives us basic capabilities for operating the rover on the surface, but we have planned all along to switch over after landing to a version of flight software that is really optimized for surface operations.

ENGADGET: NASA's Curiosity rover receives long-distance OTA update, 'brain transplant' on Mars

Initially, the idea was to use plastic flexible displays (as evidenced by previous XO 3.0 renders), but degradation caused by the sun's UV rays and plastic's easily scratched surface forced the company to switch gears and use glass instead.

ENGADGET: OLPC's XO 3.0 tablet hands-on (video) Hands-on

In the last year or so, those dizzy fantasies and their sensations had stopped, cut off as abruptly as if someone had pulled a switch, only the memory of them left like markers on the surface above deep water.

NEWYORKER: Friendly Fire

They've got the choice of an iPad, or Surface... or Surface Pro -- but you can't buy one and switch to the other, because they run different versions of Windows, except they look the same.

ENGADGET: Editorial: Engadget on Microsoft's new Surface tablet line

He knelt down and crawled from the switch rails to the frog of the crossover, sliding his hand along the running surface and the head of the rail and feeling for possible corrugations or dents, or burrs shaved off by the wheels of the locomotives.

NEWYORKER: Among Animals and Plants