This may sound like reasonable advice, but it's actually a bait-and-switch strategy and hardly unique to Fidelity.
The dip in demand for British Airways flights has forced a switch in strategy at the premium airline from yields to volume.
CNN: BA: 'Absolutely no signs of recovery' in airline industry
For Intel (nasdaq: INTC - news - people ), which has for years marched relentlessly down the performance road--constantly boosting the performance of its chips by boosting raw clock speeds and then letting the marketing department brag about it ad nauseum--it's a significant switch in strategy.
One of the worst things investors can do for their portfolio is to switch from one strategy to the other at the wrong time.
The switch is a strategy already used by social networking leader Facebook Inc. and online messaging service Twitter to make it easier to show ads on mobile devices.
Moreover, if Tesco has a more formidable rival in Britain, it too might be tempted to switch from an international strategy based on organic growth to something more aggressively based on acquisition.
ECONOMIST: When you can’t sell the goods, sell the shop | The
More specifically, the critics have seized on the haplessness of United's once-stout defense and Manchester City's midseason decision to switch from a brave attacking strategy built around speedy strikers to a grittier, more defensive approach.
As part of a bond investing strategy one should seek to switch out of a high allocation of bonds and into stocks when the stock market reaches a capitulation phase.
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Rest assured though marketers across the country, those who currently included direct mail as part of their integrated marketing strategy, are busy making plans for the switch.
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Relying on a competitor to provide such core mobile functionality was not a viable long-term strategy, and someone at Apple decided that the switch would happen in iOS 6.
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As long as markets display such bipolar disorder and switch from periods of mania to periods of depression, then mean reversion should continue to merit worth as an investment strategy.
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