Fast flux takes advantage of an option built into the Web's architecture, which allows site owners to switch the Internet Protocol address of a site without changing its domain name.
Mr. Moffat said he built the site to pressure Facebook to switch its account settings so that such updates are private by default and wouldn't be accessible to developers like himself.
They had to input all of their medications, the site asked if they wanted to switch to generics, they had to find their pharmacy, then they were given multiple choices of plans.
Each customer site links its own internal network to the Telseon system through a single dedicated switch, a far simpler route than the clumsy path of the old telephone system.