If they were then connected with a Nexus switch, the online banking application in New York could pull computing power from virtual servers in Boston during the day and the bill processing application could tap into virtual servers in New York at night.

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The new switch, dubbed EX9200, is based on a programmable Juniper ASIC (application-specific integrated circuit) which provides compatibility with not only existing SDN protocols but also new ones as they develop over the next decade.

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"Google has a chat application, Web-based search, and there is no one cohesive Google mobile application, which is important to have in a mobile environment where you want to be able to switch between applications, " she says.

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In a 2011 research project conducted by CX application vendor RightNow, 89% of consumers said that yes, a bad experience has spurred them to switch brands.

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