SMH, a Swiss watchmaker, could be in serious trouble just as it is about to be unveiled at the Frankfurt Motor Show on September 10th.

ECONOMIST: Not so Smart

In another life Mark Zylstra might have been a Swiss watchmaker.

FORBES: Too Much of a Good Thing?

So it came as a surprise to connoisseurs recently when Patek Philippe, a smart Swiss watchmaker, announced that the company was testing silicon inside some of its luxury watches.

ECONOMIST: A luxury watchmaker is putting silicon in its timepieces

All that changed when he set up shop in Menlo Park, New Jersey, and cobbled together a team that included, among others, a German glassblower, an African American engineer, a Swiss watchmaker, an American mathematician, and a British textile machinist.

FORBES: Thoreau's Idea Hunt, and Ours

The Swiss luxury jewelry and watchmaker, founded in 1860, rose to fame in recent decades with a number of high-profile ventures including its partnership with Cannes Film Festival, where it uses the red carpet to display its works.

WSJ: Jewels Stolen During Cannes Festival

Swiss luxury watch brand, Girard-Perregaux, has added legendary watchmaker, Dominique Loiseau, to its manufacturing team.

FORBES: Legendary Watchmaker Dominique Loiseau Joins Girard-Perregaux