He notes that Tissot sits in the highly profitable mid-market segment which the Swiss have cornered, and is associated with Swiss quality, not cheap gadgetry.

ECONOMIST: MONITOR

Hayek quickly realized that no one doubted the quality of Swiss watches but the industrial landscape was chaotic and ignored the changing global environment.

FORBES

There you get a quality company, obviously a Swiss-based investment bank, in our mind a quality company with pretty strong capital ratios and a generous dividend yield.

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His latest comes in a lawsuit filed against Credit Suisse in which he accuses the Swiss bank of misleading investors over the quality of residential mortgage-backed securities.

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Swiss Re argues that competition on price and quality is rare because of a lack of data on the outcome of treatment.

ECONOMIST: Health insurance

Swiss Made now a kind of shorthand for high quality timekeeping, it's easy to forget that London watches were preeminent throughout the 18th and 19th centuries.

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