But if the plan were meaty and offered enough new elements, it could get big ink in local media in swing states around the country.

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The sharp swing in sentiment from the financial media is tough for most investors to take.

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Moreover, Mr Portman comes from the vital swing state of Ohio, and veepologists in the media pay extravagant attention to electoral geography.

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Here at the over-the-top Gaylord Opry Resort in Nashville, the crowds and media horde is out in full force, even before things get into full swing.

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Offering a Blu-ray media player with its console at a time when the HD format war was in full swing was a pretty gutsy move on Sony's part -- one that paid off as HD DVD fell by the wayside.

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