Consider the recent Swiffer pink package, where the brand aligned with the breast cancer cause.

FORBES: Connect

Think about Swiffer, Dyson vacuum cleaners, think Special K cereal, Wikipedia, or Google.

FORBES

Several products you may know are a result of OI: Swiffer, Tide, Mr. Clean eraser (1 of my faves).

FORBES: Lessons from 175 years of Innovation

Similarly, the Swiffer was invented by an industrial design firm that tasked designers to spend hours watching other people dust and mop.

FORBES: Five Ways To Win When Serving Local Businesses

Marc Hershon is creative director at Lexicon, a naming lab in San Francisco, and was on the creative teams that gave us the BlackBerry, Dasani and Swiffer.

FORBES: Nebraska Man Rebrands Himself As Tyrant Lizard King

By way of example, Ansa gives us the Swiffer.

FORBES: If You Knew This, You'd Be Rich By Now

Mentions the Swiffer mop.

NEWYORKER: Famous Names