In actuality, Cruzcampo is an ordinary mass-produced lager, tasting slightly oxidised and having a faintly sweet yellow apple note, neither of which are appealing or refreshing.
In a research note, Scott Sweet, IPO Boutique senior managing partner, said there hasn't been an IPO that has exuded such a pull on investors since Google Inc.
Folks familiar with the matter say the device in question is between four and five inches, putting it in a sweet-spot that's larger than the iPhone 5, but not quite as daunting as a Samsung Galaxy Note II.