It happened to Coca-Cola when someone thought that changing its long-standing, well-loved formula was a sweet idea.
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ForbesWoman talked with Levy this week from her perch in Los Angeles on her first advertising dollars (Redken), the value of a clear mission and turning one sweet idea into a DailyCandy reality.
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Beyond that, Ford also has to forget the idea that a celebrity, as sweet as Jimmy Fallon is, can make much difference.
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