They don't even take time to wipe away their sweat.

NPR: The Acrobats of China's Wuqiao County

When a Downing Street advisor points out that loneliness is probably more dangerous to our health in retirement than smoking, there are plenty who immediately assume that the advice is part of some dastardly statist plot to get pensioners out of their one-bed flats to sweat their final years away on a factory production line - see below for one example.

BBC: Friends are a matter of life and death

Bathing is important for removing germs from one's skin as well as washing away odors from sweat and dirt.

CNN: Is bathing just once a week healthy?

In a sweltering, claustrophobic chamber the size of a storage closet, a sweat-glazed man in a running top pounds away on a treadmill in the Nike Sports Research Lab in Beaverton, Ore.

FORBES: On the Run

Brown enacted it by dropping to his knees, awash in sweat, unable to dance another step, yet shooing away his cape bearer, the aide who would enrobe him and hustle him offstage.

NEWYORKER: We Are Alive

Oh yes, PCIe 4.0 also got announced by the PCI SIG, though that's at least four years away at this point -- no need to sweat about having it in your next motherboard, not yet anyway.

ENGADGET: PCI Express cables could take us to 32Gbps speeds by 2013

Exports are the sweat of our brows, our backbreaking labour, that we send away to be enjoyed by people in other countries.

FORBES: US And EU Free Trade Negotiations: No, This Is An Appalling Idea, Truly Terrible

Ethosnomics is one aspect of a brand that is not going away, especially as changes in weather patterns make us all sweat.

FORBES: Three Truths about Ethosnomics