To control how the Swatch was marketed, he began selling through his own branded Swatch stores.
Swatch lovers can view pieces from The Blum Collection, one of the most complete collections of Swatch watches in the world.
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Four watchmakers backed the initiative: Suunto of Finland, Fossil of Texas, and Tissot and Swatch, both members of the Swatch Group of Switzerland.
Nowadays the fun little plastic Swatch is taking a beating, but the company is doing just fine, thanks to the mechanical watches Swatch rescued.
For the Atlantic games in 1996 the timing of the races among other things was governed by the parent Swatch, whereas, in Sydney, in 2000, it reverted to Omega, one of the watches in the Swatch group.
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The vision for the tiny car was first dreamed up by Swatch CEO Nicholas Hayek who began developing his concept in the late 1980s to make a small compact car that functioned like the Swatch watch.
But on a recent morning, he was wearing only one timepiece: a simple Swatch.
Hopefully Swatch will pump out some cool designs and get the costs down more.
Companies such as Swatch and Fossil signed on to make compatible devices, but SPOT bombed.
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Hayek made the decision to take over sales directly and brand it as the Swatch.
Remarkably, however, Hayek sees new life for Swatch as a more upscale item.
Swatch watches were official timekeepers of the 1996 and 2000 Olympic games held in Atlanta and Sydney.
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But Buffett remained tight-lipped concerning rumored targets such as the private German candy-maker Haribo and Swiss watch-maker Swatch Group .
When the transaction with Swatch is completed, this diamond business will operate under the name: Dominion Diamond Corporation.
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The press release says "The traditional Swatch plastic case comes in a new chunky design and an extra-large size".
Shelves packed with swatch books and bolts of wool line the cramped space.
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In 1996, Elie Tahari brought back a swatch from Italy's Milior fabric mill.
After all Swatch owned Omega which had been the traditional timekeeper of the summer games dating back to 1932.
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The product that allowed him to keep his factories running while he reoriented the company was the low-cost Swatch.
The Swatch helped him train his marketing departments to deal with global competition.
The value for watches from common Swatch Group brands such as Tissot or Longines will not likely increase in value.
More controversial is his plan to give the Swatch brand more exclusivity, particularly in the U.S., where it competes with Guess and Fossil.
SMH's boss, Nicolas Hayek, who invented the cheap and successful Swatch watch, that cheap cars could also become fashion items.
The Swatch Group Ltd. said late Tuesday that it has successfully completed the acquisition of the jewelry and timepiece retailer.
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Through its Breguet, Longines, Blancpain, Omega and other brands, Swatch has about 15% of the market for expensive watches, trailing only Rolex and lvmh.
Swatch Group--which brought a renewed sense of excitement and fashion to mechanical timepieces when the traditional industry was reeling--opened the Nicolas G.
In July, 64, 000 Swatch Access watches functioned as tickets to the opening events of the new Swiss national football stadium in Bern.
One of the devices will be a Swatch, Fiorina said in announcing a new partnership between HP and the Swiss watch maker.
The elder Hayek made an instant fad of the plastic Swatch, which burst onto the scene in 1982 and sold 2 million in two years.
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