Matthew Fitzmaurice, whose fund of hedge fund group AWJ Capital Partners manages a leading sustainable-focused fund, already has money on the table in those auto industry companies that are leading the way toward higher fuel efficiency and lower emissions.
However, experience indicates that unless all the key killers and their enablers sit around the same table, it will be very difficult to forge a sustainable peace agreement.
Inculcating sustainability as a company culture is one thing, but negating the value these future generations of decision makers bring to the table is going to only restrict companies from becoming truly sustainable and therefore their ability to compete in the long term.