To keep it that way will require sound public policy that makes it possible for companies that do this important work to sustain an innovation-based strategy.
In order to sustain the creativity and innovation, the business managers must be focused on deploying gains to grow the business, by continuously adding more value for customers and delivering that value sooner.
She underlined also that it is imperative for governments to promote and facilitate the free circulation of artists among countries, as a way to sustain the vitality of societies and renew their capacity for innovation.
Highlighting the need to sustain hope amongst Arab young men and women following the Arab Spring, Princess Sumaya highlighted her personal commitment as President of the Royal Scientific Society to sustain talented youth and entrepreneurship in the areas of science, underscoring the importance of stimulating innovation through basic sciences.