Just like apes learned the value of imitation to survive in an ancient hostile jungle, entrepreneurs need to learn the same value in the new business jungle.
In a free society, which implies a free market, businesses survive only by providing services of greater value than the resources they use in production.
It is the gaming experience that is the commodity here and certain games will survive and thrive based on their attractiveness and value to end consumers.
An existing 16.5% tax on wholesale transactions is to become a value-added tax at a slightly lower rate, though existing exemptions will survive (a mistake, say some economists).