Some of this is fairly straightforward: Every surveyrespondent who currently drives an Audi, for instance, and is considering buying another one boosts the Brand Satisfaction score for Audi.
One USCBC surveyrespondent said his factory raised wages by 20% from 2010, causing labor costs to inflate quickly and make retention more difficult due to an even more aggravated shortage of labor.
Although the 90 Romanian respondents who were interested in working in the UK were more professional and better off than the average respondent in the survey, just under half said it would affect their decision to a great or very great extent.