Prof Peter Lynn, an expert on survey methodology from Essex University, says the findings may be unreliable.

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Abraham is currently on leave from the University of Maryland, where she is a faculty associate in the Maryland Population Research Center and a professor in the Joint Program in Survey Methodology.

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Allenson, who created DecisionVue 360, says the methodology shapes survey questions and analyzes responses to identify the different steps involved in any purchasing process and the way buying habits vary by population segment.

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Using a different methodology to CIPFA, the ADASS survey finds spending reductions across the country but confirms the regional spending divide: the north is making deeper cuts than the south.

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The Technorati Poll -- The methodology stipulates that in order to qualify for the survey, Technorati "state of the blogosphere" respondents needed to be bloggers over 18 years old.

WSJ: America's Newest Profession: Blogging – Mark Penn, WSJ.com

What should be jumping off the page here is that based upon the above referenced survey only two percent of the companies surveyed appear to utilize a value based hiring methodology.

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