That news comes from a 2, 017-person survey funded by the online security software maker McAfee, which is pushing a product that helps parents monitor their kids online.
Although global Barbie sales fell by 9% in 2008, battering profits at Mattel, her maker, Barbie topped the 2008 survey by America's National Retail Federation of the most popular girls' toys, relegating even the Nintendo Wii to fifth place.
To qualify for the survey, participants had to be at least 25 years old, and identify themselves as a financial decision maker for his or her household.