So it came as a surprise to everyone when, just after the 10 o'clock news that night, the ad went on the air.
The huge market success of Windows comes as a complete surprise to everyone, while the effort to destroy Netscape originated with developers who were provoked by the bumptious claims of that Internet browser company's boy-founder, Marc Andreessen.
Organisers of the music festival have defended their arrangements and said the failure of the car parks to cope with the "incessant rain" had been a surprise to "everyone involved in the planning".
That said, Nintendo has always had the ability to surprise everyone and of course, Nintendo has the brands to carry its console (Mario, Zelda, Pikmin etc.).
The central bank had just decided to surprise everyone by holding interest rates steady and a Macquarie Bank wealth adviser was live on television to analyze the news.
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The rookie also continues to surprise his everyone on his bench, including Tortorella.
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Expect to see more mergers and acquisitions which will surprise everyone (like the Skype purchase) and move Microsoft closer to the consumer market.
To everyone's surprise the stodgy German media are now consumed with debate over the flat tax.
Nonetheless, the borrowers willingly comply, and to everyone's surprise, nearly all of them pay back the loans.
To everyone's surprise, they found that the material isn't just coasting away from us in space, as expected in the aftermath of an explosion.
But to everyone's surprise last year, Sony and Philips unveiled a single-sided DVD with a capacity of 3.7 gigabytes, more than five times that of a music CD.
To everyone's surprise, including their own, the young architects won with a dramatic design of a great tilted disk, a very fast professional start that produced an extraordinary building 12 years later, in 2001.
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Mr. GIULIANI: ...and we're going to come from behind and surprise everyone.
The unemployment rate in the U.S. dropped in the month of September from 8.1% to 7.8%, catching everyone by surprise.
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The clarity of this problem is no surprise to all the brands that are on Facebook by default, because everyone else is.
Well, no surprise here that in our cyber world, when everything everyone does is subject to scrutiny, some one is always looking.
On Thursday, the Japanese central bank announced a massive expansion to the country's money supply, on a scale that has caught everyone by surprise.
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In the early stages of the ten-week campaign, Mr Veltroni sought to latch on to developments in America by depicting himself as Italy's Barack Obama: the man who would surprise everyone by coming from behind.
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The Wii took everyone by surprise at launch, as most of the industry had counted Nintendo out after the GameCube failed to connect with gamers.
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