Kerouac, who had struggled with fame and alcohol addiction since the success of On the Road, ventured to Big Sur seeking solitude and a place to dry out.

NPR: Zigzag Bugs And 'A Sea Like God': Kerouac's Big Sur

"You want people to share the joy and impact of finishing a life-changing event, of having their friends and family there, " said Doug Thurston, director of the Big Sur International Marathon to take place April 28.

WSJ: Securing Marathons a Tall Task