Conversely, ultra popular publications have created a restricted availability that rivals Superbowl commercial status.
That is why Monster has spent millions on advertising, in particular on horrendously expensive Superbowl commercials.
Nowadays the closest most of us get to a horse is the Budweiser ads during the SuperBowl.
If you want to reach 12m people, it's easy: you take out an ad during the Superbowl.
Chrysler launched a TV spot during the 2011 Superbowl and one injection of creativity changed the game forever.
It turns out the NFL has changed its decision-model for choosing Superbowl cites.
The second worst goes second, and so on, all the way up to the Superbowl champs who choose last.
Kind of good I picked the month with the fewest days, but stinks that I start on Superbowl Sunday.
This time round they will be and it'll be a one-off on a par with Wimbledon or, say, the Superbowl.
In Dallas the blackouts knocked vital hospitals offline, but spared Cowboys Stadium, where Superbowl preparations continued as planned.
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The 2011 Superbowl between the Green Bay Packers and the Pittsburgh Steelers brought in 111 million viewers, a record.
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Another factor was political ad spending and the Superbowl that lifted the results for CBS-owned TV stations and CBS Radio.
This is a sin because the superstar is appearing in Pepsi commercials and singing in the Pepsi-sponsored Superbowl halftime show.
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On the field, the rivalry continues to be played out in what is perhaps one of the most electric sporting occasions outside the Superbowl.
The site made a stink this year about its ads being banned during the Superbowl, as it has in previous years.
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However, she insisted she would be singing live for her half-time Superbowl performance on Sunday - one of the most-watched TV events in the United States.
Most people are shaking off the Superbowl carb slump and many forms of regionally-based team ebullience or depression Monday morning and waking up to this news.
It still got its Superbowl commercial, and a fine one at that, and it also got reams of free publicity in the days just before the main event.
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Superbowl Sunday brings turduken smoked sausage with pickled green beans.
The move paid off, with Dungy laying the foundations for a side who, under the new regime of Jon Gruden, triumphed by winning a maiden Superbowl title in 2002.
While political ad spending, the Superbowl and ad pricing growth lifted the results for CBS-owned TV stations and CBS Radio, cable networks benefited from continued subscriber growth and higher subscription pricing.
In each case, the NFL held out the promise of a future Superbowl music to the ears of powerful hotel and retail interests as a deal-closer on a contentious publicly funded stadium proposal.
It is hard not to feel nostalgic for the days when Computer.com (a website for novice users of technology) was able to spend 60% of its seed funding on a 90-second ad during the 2000 Superbowl.
For all her manners, she can be as persistent as the best of them: she lobbied America's National Football League for a decade before it at last agreed to stage the Superbowl in the cold wastes of Minnesota.
Ford is the vice chairman of the Detroit Lions professional football team, and he led the charge to build a new, environmentally friendly stadium, which was the site of SuperBowl XL. Via the Detroit Lions Charities, Ford helped develop the Detroit Police Athletic League.
Men and women representing the company have in the past run on the field of play, sometimes half-dressed and sometimes nude, bearing the slogan at the 2002 European Cup football final in Glasgow, this year's Superbowl and the 2003 US Open Golf among other events.
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