In 2012, the National Chicken Council projected that more than 1 billion chicken wings would be consumed during Super Bowl weekend.
According to the Reuters report, the deal is supposed to be finalized over the Super Bowl weekend but that the timetable could slip.
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Some 150, 000 people are expected to flood into downtown Indianapolis -- where the game will be played at Lucas Oil Stadium -- over Super Bowl weekend.
They also block hotel rooms and offer these, with private ground transportation, along with countless optional activities throughout Super Bowl weekend as add-ons to ticket packages.
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He now sees the Foxconn CEO as a fatherly figure, and spent Super Bowl weekend jet-setting to the Far East to play golf with his new business partner.
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Females made up for 60% of the audience watching the adaptation of Isaac Marion's book Warm Bodies over Super Bowl weekend, which usually sees a slump in movie-going from Saturday to Sunday.
He also managed to snag superstar rapper Jay-Z to perform with him not only on the record, but also at key events including "SNL, " a party during Super Bowl weekend and the Grammy Awards.
Aside from serving us fantastic ahi tuna, calamari, and an assortment of other goodies, Mr. Garza explained to me that their sales on Super Bowl weekend (just Saturday and Sunday) were up roughly 55% relative to comparative weekends.
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The details of the partnership, which also include a five million contribution from the apparel giant, Under Armour, were the follow-up after an initial announcement of the partnership over the Super Bowl weekend last month in New Orleans.
With the Super Bowl this weekend, PGA Tour golf is probably not on the minds of many sports fans.
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Obviously the team and its fans are focused on the lone goal of winning a Super Bowl this weekend, and rightly so.
He is among 12 foreign based players that will face the Super Eagles this weekend, in the final group match of the first round stage of the qualifiers.
There's another Super Bowl coming this weekend, not to New Orleans, but to Louisville, Ky.
There's also Sammy -- the beloved 100-pound companion of San Francisco 49ers quarterback Colin Kaepernick, who will be playing in Super Bowl XLVII this weekend in New Orleans.
And consider this as you fill up on your way to a Super Bowl party this weekend: The oil and gas analyst Stephen Schork notes that while gasoline prices may seem high, they haven't risen nearly as fast as tickets to the big game.
The sports extravaganza Super Bowl Sunday is this weekend, which means most people in the US won't be leaving the couch unless it's to answer the door for the pizza-delivery guy.
Under proposals being considered, the National League could also stage its own "Magic" Weekend and adopt the Super League's licensing system.
Kumar was not among the group whom Rajaratnam took on his private plane to the Super Bowl every year for a weekend of partying.
So this weekend as you watch the Super Bowl and root for your team to make a second-half comeback, reflect on the comeback of the city of New Orleans and the role that its marketing team played.
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Murrayfield was less than a quarter full for the first encounter of this year's fourth staging of Super League's much-hyped Magic Weekend.
However, De Villiers' squad will be boosted by the addition of the Sharks players, after they lost their Super 14 semi-final to the Waratahs last weekend.
For such super-rich Chinese, an invitation to a lavish weekend is not enough, Mr Cheng explains.
"I tried the Masters weekend, the NCAA Final Four and the Super Bowl, but they were all booked, " he says.
Mardi Gras parades will be rolling over the weekend, after a bit of schedule shifting to avoid Super Bowl overlap.
In a twist, Hurricane (or super storm) Sandy actually helped drive up Hollywood box office numbers this weekend in the Northeast, where kids were off school on Friday and people over the weekend were seeking entertainment refuge from a very bad week of flooding, power loss and devastation.
But the chief executive in charge of the Midlands' biggest super-hospital, Dame Julie Moore of University Hospitals Birmingham, told last weekend's Sunday Politics programme that Healthwatch would succeed only if it had credibility and involved people with experience in delivering health services.
This weekend, one of the most anticipated movies of the summer opens: Super 8.
But this was in-form Warrington's day again as, fresh from Sunday's 68-16 Super League win over Salford at Murrayfield, they ran in 12 tries for the second weekend running.
This weekend's two-day event in Cardiff features six games and all 12 Super League clubs as the sport takes a decisive step towards extending its influence beyond its traditional boundaries.
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