Another company, StackExchange, provides a surprising example of using escalations of commitment and shaping of self-image to create super users.
Super engaged users who have played for the last 5 years, and pick up the game the day it launches.
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It also developed a "creepy coworker" virtual gift on Facebook, which ties in to the Super Bowl spot and which Facebook users can send to one another on the day after the Super Bowl.
With its super wide-angle lens, covering from wide-angle 22.5mm to super-telephoto 675mm, users have the versatility to capture crisp, vivid images, whether up-close or at a distance.
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"AirPlay functionality is a bit hidden from users and not super easy for developers to implement, " Allaire said of the feature in its current state, so there's ample room for improvement.
That puts super slow motion video at the users' fingertips.
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In a commercial aired during the Super Bowl, GM announced its new models would allow users to hear up-to-date feeds and even update their own statuses out loud, as they drove (See video below).
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Last year's first-ever live stream of a Super Bowl in the United States attracted 2.1 million users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record.
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Just to be sure that youngsters can't cop the old super-power plea, Houston-based retailer Frankel's Costume warns users that just because they are wearing a Superman costume doesn't mean they can fly.
Debuting at the same time as "super storm" Hurricane Sandy, the Livestream android app offers a new way for users to share their experience of a once in a lifetime event in real time with their social networks.
Designed to be super portable and lightweight, the GTi7 will fit in a jacket pocket or handbag letting users quickly jump on Wi-Fi to check their social networking, read a book, play music or to enjoy their favourite Android Apps.
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Users will experience all of GALAXY Camera's great features on a market-leading HD Super Clear LCD.
With Super Resolution zoom, and iAUTO, which detects subjects and scenes from a maximum of 29 patterns, users can easily capture images just as they appear to the eye.
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