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The scale the Super Bowl brings, he said, tips the whole equation in favor of TV.
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"The future lies with large-scale 'super dairy' farms, " said Mr Rickard.
BBC: East of England farmers could be hit by 'super dairies'
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Ohio-based American Electric Power, the largest consumer of coal in the U.S., is trying to build the country's first super-efficient commercial-scale coal gasification plant.
FORBES: Magazine Article
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It is a huge television spectacle on the scale of only the Super Bowl and has networks competing every year for higher and higher dollar contracts.
FORBES: Connect
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No matter how useful, pleasant, legal, or logical, the rule of easy credit is a moral, cultural, economic, and political problem because it promotes and rewards fear avoidance on both a super-intimate and a socially comprehensive scale.
FORBES: Bernie Sanders Slams Jack Lew, Obama's Would-Be Treasury Secretary
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Instead, we embraced super-phosphates and in more recent times large-scale irrigation.
FORBES: Nigel Brown: A New Zealand Original
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The scale of the defeat meant the best strategy was to move on to the Super Tuesday states and start working for victory, instead of remaining in South Carolina and contemplating defeat.
BBC: NEWS | Americas | Win fires up Obama supporters' belief
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Former international striker Siasia knows that his side will have to scale new heights if they are to make progress after taking charge of the Super Eagles for the first time during the friendly.
BBC: Joseph Yobo confident of Nigeria revival