Max's fame from the Super Bowl ad has widened the family's reach and strengthened his impact.

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That said, purchasing is easy and fast, and we had no problems streaming in the highest-available quality on our 10Mbps cable connection -- Max Payne didn't look super-awesome in SD, but it was certainly watchable.

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Gone, or at least modified, are the mercantilist policies of producing and growing to the max, financing high domestic investment with super-high domestic savings, exporting as much as possible, importing as little as necessary, and accumulating the difference in a big pile of foreign money.

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Ultimately, consumer votes will decide four of the six spots that receive air time during the Super Bowl, and in addition, Doritos and Pepsi Max executives will select a winning spot for their respective brands from among the 10 finalists, bringing the total number of spots airing on game day to six.

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Max and Yves hooked up (by e-mail) after Max completed his first book, Macromedia Flash: Super Samurai--at age 15.

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Max has also been the Official Artist of five Super Bowls, six Grammy Awards, The World Series, the United Nations Earth Summit, and numerous other events.

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And, in the wake of the super-injunctions rows earlier this year and the award of privacy damages to the former Formula 1 boss Max Mosley by the British and European courts, legislation on defamation, libel and privacy is also in the spotlight.

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Max is best-known for playing the role of a mini-Darth Vader character in a Super Bowl advertisement for Volkswagen.

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