"I wanted the movie to be a big movie-going experience, full of action, full of emotion and full of the biggest super hero in the world, " Snyder said Tuesday before giving the Las Vegas movie theater convention CinemaCon a brief glimpse.
But they really gained momentum in the mid-1990s, according to Las Vegas Hilton Vice President Jay Kornegay, following a string of one-sided Super Bowls that had bored fans looking for more action.