Cendant's Super 8 budget entry knows that it, too, needs local know-how in China and figures its franchising model is the way to get it.

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And those super-low entry prices can be awfully tempting.

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And the sport, just as the athletes, comes in all shapes and sizes, from the 15-plus-hour Ironman distance, to the entry-level super-sprint distance.

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For instance, people purchasing Super Bowl NFL On Location packages receive VIP stadium entry and parking passes.

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Its entry into the rare disease market is one more sign that these super-niche drugs continue to be on the rise.

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