But the delay with U.S. carriers means that after the Super Bowl ad runs, customers in the U.S. won't be able to go out and buy the phone for roughly another six weeks.
The delay with U.S. carriers is awkward timing for RIM, which will air its first-ever Super Bowl ad on Sunday as part of a plan to spend "several hundreds of million" dollars into marketing around the launch of the two new phones, Mr. Heins said.