We live in an instant-gratification, over-plotted era in which companies print Super Bowl champions T-shirts for both teams, because they want them on linebacker shoulders as the confetti falls.
The pair agree that while organizing a Super Bowl doesn't cost as much as a presidential campaign, it's just as hard because it's a multiyear project with a lot of moving parts.
Super Bowl XLVII didn't begin that way but it certainly became so, once the lights returned.
The Giants were knocking on the door of the Super Bowl and couldn't muster so much as a field goal in five straight drives.
"If we got to the Super Bowl, I wouldn't care where it was at, " he said.
But the main point here seems to be to continue establishing the brand as a fun alternative to Apple (which, notably, didn't buy Super Bowl TV time).
Even though this wasn't the prettiest Super Bowl, Pittsburgh and their fans will definitely take it.
Final score in the Super Bowl, if you haven't heard, Pittsburgh 21, Seattle 10.
Groupon didn't test that Super Bowl commercial, according to a person familiar with the matter.
And while the 49ers haven't won a Super Bowl since 1995, the organization won five NFL championships between 1982 and 1995.
But other than some work for Reebok and Toyota right after last year's Super Bowl win, he hasn't been out there much.
It's so complicated for the 99% of today's poor, underpaid, overworked marketing professionals who don't have a Super Bowl "silver bullet" ad in their budget.
But the 49ers haven't been in the Super Bowl in 1995, and their 2000s were marred by mostly losing regular seasons.
But Tuck sacked him on third down on the Patriots' next possession, forcing a punt, and the game took on a similar feeling to that 17-14 Giants upset in Super Bowl XLII: the Giants weren't going away.
By Tuesday, experts noted a significant increase in Twitter traffic about the imbroglio, though the postings weren't as great as the Super Bowl or the recent prognostication about the end of the world.
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We have no TV here, and unfortunately when you don't have a TV, your Super Bowl Sunday tends to be comatose.
Still, she promised she won't be doing it Sunday during the Super Bowl halftime show.
The Super Bowl is appointment television--the game hasn't averaged fewer than 80 million viewers in almost two decades.
Of course, chilly weather doesn't always put a downer on the Super Bowl.
The bad economy hasn't stopped companies from advertising during the Super Bowl this year, but it does mean they're looking to get far more for their money.
I'd hate to think prayers weren't being answered because God was watching the Super Bowl.
From fans' point of view, the playoffs, with their complicated points system and mid-football-season timing, aren't nearly the perfect sporting event that the Super Bowl is.
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Some of the most provocative Super Bowl advertising this year was for movies that you can't even buy yet, you will have forgotten by the time you can (if not already), will have a half-life of only weeks or months and will not be commercial successes.
In a January 2007 column, I wrote about how Tony Dungy, head coach of the Indianapolis Colts who led his team to victory in the Super Bowl last year, pushes his players hard but doesn't curse at them, chew them out, or speak to them sarcastically -- unusual behavior in the National Football League's scream-and-holler culture.
The comparison is obvious: BlackBerry's already-infamous "Can't Do" commercial in this year's Super Bowl vs.
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Pepsi isn't the only advertiser taking a break from the Super Bowl.
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