An alert reader compared the Super Big Gulp with a true 44-ounce container from a competitor and it came up four ounces short. 7-Eleven confirmed it did make the change.
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"It's clever meets sexy, " or, in industry parlance, "the convergence of Super Bowl big time spot meets pop culture, " he says.
On the road to Super Tuesday some big-name candidates fell by the wayside leaving just Obama and Clinton.
If these are indeed the last days for the Hoyas in the super-sized Big East, they're certainly poised to go out with a bang.
Visiting fans and their energy get absorbed and lost in the mix of a huge city, while less populous ones make much better venues, because the event takes over and transforms them into one big Super Bowl party.
So we see boring names like CTS, EXT, LS, XLR and 3.2TL. It's an effort to copy Mercedes with its C and CLK and SLK. Letters are also big for super high-powered jobs, like M (on BMWs) or V (on the Cadillac CTS) or R (on Volvo).
Some people say this is the real Super Bowl game, that whoever wins this game is a big favorite to win the Super Bowl on February 4th.
Mercedes-Benz has left no camera angle to chance in its attempt to ensure saturation coverage of its sponsorship of the Super Dome and its embrace of the Big Easy that has included using the city as the location for the Super Bowl ad for the CLA Class.
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Last week I got to cruise around downtown San Francisco in a big white Ford Super Duty truck powered mostly by fuel made from corn cobs.
They are like the super-smart, super-pretty, overachieving big sister who gets into Stanford while the men have looked, at times, like the gawky, pimply, teenage little brother, slouching his way self-consciously through the halls of a high school.
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If advertisers want to reach the broadest cross-section, the Super Bowl continues to deliver, big time.
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Next came the Snickers Super Bowl commercial, which garnered big laughs and still more attention for White.
Jacobs, 88, stands out as one of the few billionaires making big contributions to Democratic super PACs.
This concert is truly about VH1 attaching itself to the really big brand of the Super Bowl.
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And there is a big difference between what super-rich hedge fund execs will pay compared with the merely rich.
Sure, PepsiCo is footing the big bill for the Super Bowl ad time.
Sweats and T-shirts, Smith understands, won't fly at an event considered to be the Big Apple's Super Bowl of fashion.
Broadcaster CBS reported a 22 percent jump in first-quarter earnings as big events like the Super Bowl pushed advertising revenue higher.
England began the month by being bowled out for 99 and beaten by 10 wickets in the big-money Stanford Super Series final in Antigua.
His goal is to continue to coordinate bigger and better challenges with each Super Bowl, including next years big game in New York, where the programming community is about 100 times larger than that in New Orleans.
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Labour had persuaded itself that the super-rich were making a big indirect contribution to the health of the British economy by employing lots of people at their hedge funds, private equity firms and similar new-generation financial businesses - which many would see as the antithesis of what Labour would normally believe.
Romney supporting Super PACs are no stranger to making big ad buys to overwhelm opponents.
The Super Bowl outage, which interrupted the big game for about half an hour, was an acute embarrassment for Entergy, which is based in New Orleans.
Last year, around the Super Bowl, the company sold a Big Dipper Pizza, a 2-foot-long pizza cut into 24 strips that could be torn off and dipped.
The April issue of Wired magazine contains an unusual cover story about a big data center that the super-secret National Security Agency is building in rural Utah.
And before the Garnett incident, Knick fans hated Boston's Paul Pierce, who has antagonized them and Garden courtside super fan Spike Lee with big shot after big shot to close out games over the years.
Kennedy airport, when an Air France Airbus A380 clipped the tail fins of a much smaller Comair flight CRJ700, observers and analysts have been asking questions about whether a similar accident could happen elsewhere, and just when a super-large jumbo jet is too big.
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The worst of that news, though admittedly forecast by some analysts, is that the US launch for the Z10 will only come in mid-March, more than a month after its debut in Canada and the UK -- and more than a month after BlackBerry's big marketing bet on a Super Bowl ad.
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Wardrobing peaks during mid-fall (Halloween costumes), late January (big-screen televisions for the Super Bowl) and late-spring (prom dresses).
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